Coaching vs. Consulting: What’s Right for Your Organization?
Monday, May 10th, 2010
Your business is experiencing some sticky problems that you know is costing you a good deal of money. You have decided you need some outside objective help. Some people tell you to hire a consultant. Others tell you to hire a coach. This begs the question: What is the difference between consulting and coaching? Is there really any difference in the first place? At FutureDecisions LLC we are involved in both consulting and coaching so we think it is important to differentiate between the two-so here it goes!
Although some people will tell you that other than semantics, there is no difference between coaching and consulting, there are many more who disagree. Let us further examine the two roles and then you can decide.
Consultants assist you and your organization in achieving the highest possible level of performance. Consultants are focused on supporting an organization to run more “flawlessly” by sharing their expertise in a particular area or areas. To provide an example of consulting, FutureDecisions is expert in the area of workforce/succession planning. We help organizations to bridge the skills and knowledge gaps that can occur when long-term employees retire taking with them critical skills and institutional knowledge that newer, less experienced employees have not yet developed. We offer solutions such as mentoring programs, creating depositories of knowledge, structured succession-planning programs, and a host of other options to deal with the complexities of a changing workforce. Thus, consultants can play a critical supportive role in building an organization’s success by introducing new ideas, concepts and tools which the organization may not have been previously familiar.
By contrast, a coach’s objective is to challenge clients in a way that inspires them to maximize their personal and professional potential. The coach’s role is to provide support to enhance the skills, resources, and creativity that the client already possesses. A coach facilitates a process so that clients can create their own plan of action. Business or leadership coaches are much like those who coach in the sports or personal training world. Coaches are focused on bringing an individual to peak performance; the enhanced skills obtained by an individual through the coaching process will provide long-term benefits to both the client and his/her organization. Coaches work with clients to bring out their inner abilities. Coaches, like consultants, assist clients in performing at the highest level.
The next time you are considering bringing in someone from outside your business to assist with an issue, ask yourself this: Will a coach or a consultant better serve my needs/purposes? Each service has its place. Choosing the correct service upfront can save you both time and money and lead to superior results. FutureDecisions offers both consulting and coaching services; we work with clients to assure they are receiving the services that best meet their needs.